Kiwi cooperated with Mars to carry out the theme of the Double Eleven region-wide activity, developing interactive marketing programs across online and offline domains, and placing across multiple retail systems in nearly 1,000 locations nationwide to achieve a region-wide reach across online and offline channels. Through this marketing activity, Kiwi helped the brand effectively reach 347,000 consumers, 12,000 consumers participated in the experience, and the total number of hours of consumer interaction in stores was 936.