KiWi Technology

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KiWi OneConnect

More than Marketing Value,

Making Genuine Connections

Data & Marketing

Connected

Expenses & Conversions

Connected

On-site & Off-site

Connected

Online & In-store

Connected

Retail & Media

Connected

Brand Diagnostic Center

Ki WiAR's digital representation of consumer benavior provides in-deptn insights based on

marketing fundementals, that would uplift your brand across retail channels

Huge amount of data & tap into channel value

Multi-dimensional insights to create brand experts

Optimization proposals to help overall growth

The shopping basket data covers a wide range of retail formats and helps companies break the "data black box" of offline channels in 34 provinces and cities with a sample library of 100,000 retail stores.

Providing brands with real-time visualization data such as sales, sales market share, market share trends, and in-depth analysis of brand sales, marketing status, and market competition.

Providing intelligent optimization program suggestions through algorithms for the deficiencies of brand channel marketing and operations to help companies grow overall.

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Data-driven marketing across the region

Integrated marketing of multi-dimensional scenarios

Empowering new brand growth with retail closed-loop data and scenarios

Cross-retail, cross-regional, cross-online and cross-offline channels

in-store

Onsite

Offsite

Reach consumers repeatedly and at high frequencies through entrance screens, column screens, end-of-shelf screens, price tag screens and self-checkout machines along the routes consumers must take in retail stores nationwide to create an in-store atmosphere and influence purchase decisions.

Regarding targeted retail data and crowd package, brands can carry out precision marketing in different retailers' mini programs, apps, O2O platform stores, wechat private domain, etc., synchronizing marketing activities in the whole domain.

Leveraging physical retail quality membership data assets, improving brand-wide consumer portraits, and conducting latent customer marketing on off-site platforms such as Douyin, the Red, and Mango TV.

Deeply connect to customer value

From simple to deep, from uni-dimensional to multidimensional mode

From offline "disconnected" to full domain "online" channel

Technology

Contents

Operations

Linking online and offline consumers through retailer membership system interconnection, e-coupon/membership registration, code scanning experience, and full-chain touch-points to achieve efficient integration and complementary advantages of domain-wide resources.

Engaging in the configuration of more than one hundred marketing material templates, supporting multi-dimensional media forms such as images, gifs, videos, interactions and searches, providing rich and attractive brand perceptions and experiences such as game-like interactive marketing, scenario marketing, experience marketing and personalized marketing in the consumer's purchase journey.

Fully exploiting the experience and interaction advantages of retail consumption scenarios, enriching the paths of enterprises to connect with consumers and deepening the emotional ties with them.

Optimizing marketing delivery through marketing automation, marketing algorithm models, big data analysis insights, etc., perfecting domain-wide consumer insights and accumulating high-value assets.

Leveraging the retail quality traffic pool to establish a community-based link with target consumers and empower long-term brand operations.

Digital traceability across the chain

Sizeable, trackable and effective

Sizeable

Trackable

Effective

Covering more than 80 mainstream retail systems 55%

Retail terminal share share

More than 230 cities and 100,000 retail locations

Reach 200 million people per month

Tracking store visit conversion funnel and actual transaction data through coupon underwriting based on placement data

Lowering marketing costs and long-term output value through data-based insights to scenario-based marketing, matching categories, regions and time points for marketing delivery. Effective measurement of ROI through retail-side sales data growth YoY/YoY, and comparison of control group stores.